Every time you raise your head from your smart phone to look around, you are bound to see heads bent over theirs. Mobile devices, including phones, PDAs, media devices, portable gaming consoles, tablet computers etc., have become an integral part of everyone’s life and are here to stay. With such a strong medium in play it was only a matter of time for Marketing Companies to start tapping into its potential. As the use of mobile devices became more prevalent more and more Mobile Marketing Companies have come to the fore vying for consumers’ attention.
We at Process Venue recognized the importance and feasibility of connecting advertisers to the consumers through mobile devices and networks and have worked out effective strategies to ensure the best Mobile Advertising Services for our clients.
We help you boost your sales by announcing sales, sending coupons; new product announcement and launches, special discounts and other promotional activities through our Mobile Marketing Services to the target consumer segment. There are different methods of Mobile Marketing through which an organization can reach out to its potential clients. These include:
- Short Message Service (SMS)
- Multimedia Message Service (MMS)
- Quick Response (QR) Codes
- Location-based Services (LBS)
- Push notifications
- Mobile in-game Ads
- Google Mobile Ad
Our team at Process Venue understands the implications of Mobile Marketing and therefore imbibes the following while designing a Mobile Advertising Service for you:
1. Crisp & Clear Message to ensure your ads are not too cluttered and are visually pleasing
2. Cater to the Local Market to ensure that the queries of the product/service seekers are fulfilled within the vicinity.
3. Target Audience is kept in mind to have most effective reach for e.g. for avid gamers in-game ads can be used.
4. Tracking Results to keep an eye on how well the ads are doing and making necessary changes when necessary to maximize ROI.
Every business requires a Mobile Advertising strategy today to guarantee success for its business. The Mobile marketing ad formats, customization, and styles can vary, from the different available platforms on offer but one thing that is here to stay is that one cannot afford to ignore the exponential growth of this medium if they want to sustain in today’s digital world.