Search Engine Optimization (SEO) in common parlance is a means of increasing traffic to your website through search results on search engines. Search engine optimization is a marketing tool which is aimed at enhancing the visibility of your website on search results. The process involves maximization of the number of visitors on a particular website ensuring that such website appears high on the list of the search list.
In today’s world, the internet provides a solution to every problem. While searching for academic information, news, industry specific, product-related or anything else, the internet is the best source for gathering such information. Here SEO plays an important role in enhancing the online presence of your website. The most commonly used engine for online searches is Google.
Gone are the days when only developing and launching website was sufficient for business promotion. Nowadays, you need not only to have a user-friendly website with cross browser compatibility, (that is website can be accessed on various browsers viz., Internet Explorer, Google Chrome, Safari or Mozilla Firefox) but such website should be visible on top on any search engine. Such high/ top ranking on search engine provides various advantages. Let’s check out Top 11 reasons why your business should invest in SEO could be a good idea.
SEO provides the top ranking of a website on the search engine, which increases traffic and visibility in search engine i.e Google, Yahoo and receives the majority of reviews. Enhanced traffic or more people visit the website, the more potential customer you attract. Hence SEO also promotes sales and chances of profitability.
For the purpose of enhancing traffic on your website whole process of SEO is to absorb and acquire relevant keywords to include. The optimized tags and descriptions help in improving the click-through rate.
As compared to traditional sources of marketing, marketing through the Internet is cost effective. Once listed on the top of the search results of the engine, you need not pay for every click, which is one of the main advantages provided by SEO. It is one the most affordable and effective source of marketing.
SEO is the best source of enhancing brand as it works on both local and national scale. Generally, when a person searches for any information, he clicks on top 5 results obtained through the search engine. It results in the creation of trust of customers on your product or service. Customers have thought that top most listing belongs to reputable companies and thus help in the improvement of your brand and also helps in creating awareness about the brand.
Developing a website involves cost and only having a website does not generate business. Through normal advertisements on website chances of conversion into the sale are less as compared to an advertisement with SEO which is a better return on investment prospect. In today’s scenario, developing a website is not sufficient for generating business but making it live and active is more important and such services are provided by SEO.
The outcomes provided by SEO are not one-time results rather it has long term impact. SEO helps your website to deliver best results on a continuous basis.
Promotion on the website is available 27*7 anytime and anywhere. Even if you are not working, your SEO is working for you and generating business.
SEO is gaining importance day by day. In today’s scenario, creating a website is not ample. Your competitors know this and may take advantage and if competitors are using it then it becomes essential to keep yourself updated. Even if your website is duly updated and provides better services but if it is not found on Google then your competitors may take advantage.
If your website is ranked highly on the search engine than such ranking gains more attention on social media.
Fast, convenient and easy operating website with a high ranking on search engine definitely dissolves competition. In today’s world it is a race for top ranking as most of the potential customers click only top ranking links, so if your website among top ranking, it will affect competitors .
When a customer searches any information on the search engine, say on Google, then links or information on top makes the ranking of such product or service in his mind. It brings confidence in customer’s mind that information provided on the first page with top ranking have better credibility and branding than information available on 4th page or 5th page.
In today’s scenario a business cannot restrict to traditional and offline marketing tools. One has to go online to fulfill the object of enhanced business and profitability. SEO serves this purpose by updating your website with new content and introducing new taglines and descriptions for search. This helps in enhancing online presence.
Reading this article, you must have learned about the main reasons why your business should invest in SEO. Did we miss out on any points related to SEO, let us know in the comments section, and don’t forget to share it on social media.